Category: Entrepreneurship, Fashion, Strategy
In the feature ‘brands & trends’ we periodically interview the people behind inspiring design/fashion and lifestyle brands about how they build their success, as an inspiration for us and the business we are in and for everyone else in the field. This month Fourteen joined forces with our friends from Los Bangeles, a lifestyle blog …
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Category: Best practices, Branding, Fashion, Strategy
Once in a while when we see good branding/marketing examples, we want to share them as an inspiration for us, clients and readers of our blog. This time we focus on the 10th anniversary campaign of Swedish fashion label Carin Wester. For her anniversary she recently introduced a line with the most popular pieces from previous collections …
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aug 28
In the feature ‘In the spotlight…’ I periodically interview the people behind inspiring design/fashion and lifestyle brands about how they build their success. This month I interviewed Marie-Louise Mogensen of Danish/French fashion label Base range: a ‘young’ under and easy wear label, available at worlds’ leading webshops like Net-a-porter, Opening Ceremony and Totokaelo and worn by celebs like Rihanna. I …
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Category: Best practices, Branding, Fashion
How to bring an established luxury brand into 2014? Fendi sets the right example by the introduction of a pop up store concept and effectively interlacing technology and social Media in its marketing strategy. Just recently a new pop up store was opened in SoHo New York for 6 months, with a changing theme every month. The store …
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