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    Category: Best practices, Branding, Fashion

    Tags: Branding, fashion, fashion marketing, Fendi, fendisoho

    jul 17

    Best practice: Fendi does pop up

    How to bring an established luxury brand into 2014? Fendi sets the right example by the introduction of a pop up store concept and effectively interlacing technology and social Media in its marketing strategy. Just recently a new pop up store was opened in SoHo New York for 6 months, with a changing theme every month. The store …

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