Category: Best practices, Branding, Brands & trends, Events, Fashion
Well, sometimes you bump into campaigns that are so inspiring, you just want to write about it. Colette is an inspirational brand to a lot of us in the lifestyle, retail and fashion segment. But honestly, it’s a brand that all B2C brands around the world can learn from. Let me tell you why. Founded in …
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Category: Best practices, Branding, Brands & trends, Strategy
Last month Daft Punk opened a one week pop-up shop in the Maxfield Gallery in LA. In an exhibition setting people could sniff and experience the Daft Punk lifestyle. As expected it was a huge success with waiting lines and lots of engagement on social. The eclectic duo is best known for their bold and …
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Category: Best practices, Branding, Entrepreneurship, Fashion, Strategy
In the feature ‘in the spotlight..’ we periodically interview the people behind inspiring brands about how they built their success. As an inspiration for us and others in the field. This month we interviewed Titania Inglis, founder of her self-proclaimed label. She triggers us with her solid and clear vision on creating a successful business with sustainable …
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Category: Best practices
Once in a while when we see good branding/marketing examples, we want to share them as an inspiration for us, our clients and the readers of our blog. This time we focus on an interesting collaboration between a local (Australian) artist and a global denim brand: The Black Math x Wrangler Australia. It definitely is the era …
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Category: Best practices
jan 5
Freedom means the opportunity to be what we never thought we would be. (Daniel J. Boorstin) In March 2014 I started what had always been a dream: my own business and earning a living with doing the things I love. At the end of the calendar year and the start of a new one it’s …
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Category: Best practices, Branding, Fashion, Strategy
Once in a while when we see good branding/marketing examples, we want to share them as an inspiration for us, clients and readers of our blog. This time we focus on the 10th anniversary campaign of Swedish fashion label Carin Wester. For her anniversary she recently introduced a line with the most popular pieces from previous collections …
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Category: Best practices, Branding, Fashion
How to bring an established luxury brand into 2014? Fendi sets the right example by the introduction of a pop up store concept and effectively interlacing technology and social Media in its marketing strategy. Just recently a new pop up store was opened in SoHo New York for 6 months, with a changing theme every month. The store …
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