Category: Best practices, Branding, Brands & trends, Events, Fashion
Well, sometimes you bump into campaigns that are so inspiring, you just want to write about it. Colette is an inspirational brand to a lot of us in the lifestyle, retail and fashion segment. But honestly, it’s a brand that all B2C brands around the world can learn from. Let me tell you why. Founded in …
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Category: Branding, Entrepreneurship, Fashion, Projects, Strategy
aug 1
We all know gsus from back then: the brand was founded in 1993 and reached its peak in 2005 as a successful international fashion label. After that the brand quickly lost in popularity: a common phenomenon in the fashion industry with capricious life cycles. In 2011 the Varova Fashion Group (who also have brands like …
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Category: Best practices, Branding, Entrepreneurship, Fashion, Strategy
In the feature ‘in the spotlight..’ we periodically interview the people behind inspiring brands about how they built their success. As an inspiration for us and others in the field. This month we interviewed Titania Inglis, founder of her self-proclaimed label. She triggers us with her solid and clear vision on creating a successful business with sustainable …
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Category: Projects
jul 30
Currently we are working on the marketing & communications strategy for the new edition of The International Comedy Festival Rotterdam (ICFR). Festival directors Marcel Haug (OEROL, Metropolis Festival and previously Nighttown) and Joost Trines (previously IFFR, Dutch Film Festival and New Horizons) aim to showcase the best of national and international stand-up comedy in one of …
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Category: Best practices
Once in a while when we see good branding/marketing examples, we want to share them as an inspiration for us, our clients and the readers of our blog. This time we focus on an interesting collaboration between a local (Australian) artist and a global denim brand: The Black Math x Wrangler Australia. It definitely is the era …
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Category: Branding, Entrepreneurship, Fashion
In the feature ‘In the spotlight…’ we periodically interview the people behind inspiring design/fashion and lifestyle brands about how they built their success. As an inspiration for us and others in the field. This month we interviewed Rasmus Bak, co-founder of Danish fashion label Libertine-Libertine. The brand was established in Copenhagen during the summer of 2009 by …
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Category: Best practices, Branding, Fashion, Strategy
Once in a while when we see good branding/marketing examples, we want to share them as an inspiration for us, clients and readers of our blog. This time we focus on the 10th anniversary campaign of Swedish fashion label Carin Wester. For her anniversary she recently introduced a line with the most popular pieces from previous collections …
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Category: Branding, Entrepreneurship
In the feature ‘In the spotlight’ I periodically interview the people behind inspiring design/fashion and lifestyle brands about how they build their success, as an inspiration for me and to everyone else in the field. This month I interviewed Klaus Haapaniemi, a Finnish-born and London based artist/illustrator. Klaus’ long list of clients include print collections for …
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Category: Best practices, Branding, Fashion
How to bring an established luxury brand into 2014? Fendi sets the right example by the introduction of a pop up store concept and effectively interlacing technology and social Media in its marketing strategy. Just recently a new pop up store was opened in SoHo New York for 6 months, with a changing theme every month. The store …
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