Category: Best practices, Branding, Brands & trends, Events, Fashion
Well, sometimes you bump into campaigns that are so inspiring, you just want to write about it. Colette is an inspirational brand to a lot of us in the lifestyle, retail and fashion segment. But honestly, it’s a brand that all B2C brands around the world can learn from. Let me tell you why. Founded in …
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Category: Best practices, Branding, Brands & trends, Strategy
Last month Daft Punk opened a one week pop-up shop in the Maxfield Gallery in LA. In an exhibition setting people could sniff and experience the Daft Punk lifestyle. As expected it was a huge success with waiting lines and lots of engagement on social. The eclectic duo is best known for their bold and …
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Category: Branding, Entrepreneurship, Fashion, Projects, Strategy
aug 1
We all know gsus from back then: the brand was founded in 1993 and reached its peak in 2005 as a successful international fashion label. After that the brand quickly lost in popularity: a common phenomenon in the fashion industry with capricious life cycles. In 2011 the Varova Fashion Group (who also have brands like …
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Category: Best practices, Branding, Entrepreneurship, Fashion, Strategy
In the feature ‘in the spotlight..’ we periodically interview the people behind inspiring brands about how they built their success. As an inspiration for us and others in the field. This month we interviewed Titania Inglis, founder of her self-proclaimed label. She triggers us with her solid and clear vision on creating a successful business with sustainable …
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Category: Branding, Entrepreneurship, Fashion
In the feature ‘In the spotlight…’ we periodically interview the people behind inspiring design/fashion and lifestyle brands about how they built their success. As an inspiration for us and others in the field. This month we interviewed Rasmus Bak, co-founder of Danish fashion label Libertine-Libertine. The brand was established in Copenhagen during the summer of 2009 by …
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Category: Best practices, Branding, Fashion, Strategy
Once in a while when we see good branding/marketing examples, we want to share them as an inspiration for us, clients and readers of our blog. This time we focus on the 10th anniversary campaign of Swedish fashion label Carin Wester. For her anniversary she recently introduced a line with the most popular pieces from previous collections …
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Category: Branding, Entrepreneurship
In the feature ‘In the spotlight’ I periodically interview the people behind inspiring design/fashion and lifestyle brands about how they build their success, as an inspiration for me and to everyone else in the field. This month I interviewed Klaus Haapaniemi, a Finnish-born and London based artist/illustrator. Klaus’ long list of clients include print collections for …
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aug 28
In the feature ‘In the spotlight…’ I periodically interview the people behind inspiring design/fashion and lifestyle brands about how they build their success. This month I interviewed Marie-Louise Mogensen of Danish/French fashion label Base range: a ‘young’ under and easy wear label, available at worlds’ leading webshops like Net-a-porter, Opening Ceremony and Totokaelo and worn by celebs like Rihanna. I …
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Category: Best practices, Branding, Fashion
How to bring an established luxury brand into 2014? Fendi sets the right example by the introduction of a pop up store concept and effectively interlacing technology and social Media in its marketing strategy. Just recently a new pop up store was opened in SoHo New York for 6 months, with a changing theme every month. The store …
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