Category: Entrepreneurship, Fashion, Strategy

In the feature ‘brands & trends’ we periodically interview the people behind inspiring design/fashion and lifestyle brands about how they build their success, as an inspiration for us and the business we are in and for everyone else in the field. This month Fourteen joined forces with our friends from Los Bangeles, a lifestyle blog …

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Category: Best practices, Branding, Fashion, Strategy

Once in a while when we see good branding/marketing examples, we want to share them as an inspiration for us, clients and readers of our blog. This time we focus on the 10th anniversary campaign of Swedish fashion label Carin Wester. For her anniversary she recently introduced a line with the most popular pieces from previous collections …

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