Category: Best practices, Branding, Brands & trends, Strategy

Last month Daft Punk opened a one week pop-up shop in the Maxfield Gallery in LA. In an exhibition setting people could sniff and experience the Daft Punk lifestyle. As expected it was a huge success with waiting lines and lots of engagement on social. The eclectic duo is best known for their bold and …

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Category: Branding, Entrepreneurship, Fashion, Projects, Strategy

We all know gsus from back then: the brand was founded in 1993 and reached its peak in 2005 as a successful international fashion label. After that the brand quickly lost in popularity: a common phenomenon in the fashion industry with capricious life cycles. In 2011 the Varova Fashion Group (who also have brands like …

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Category: Best practices, Branding, Entrepreneurship, Fashion, Strategy

In the feature ‘in the spotlight..’ we periodically interview the people behind inspiring brands about how they built their success. As an inspiration for us and others in the field. This month we interviewed Titania Inglis, founder of her self-proclaimed label. She triggers us with her solid and clear vision on creating a successful business with sustainable …

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Category: Entrepreneurship, Fashion, Strategy

In the feature ‘brands & trends’ we periodically interview the people behind inspiring design/fashion and lifestyle brands about how they build their success, as an inspiration for us and for everyone else in the field. Once in a while, we team up with lifestyle blog Los Bangeles, to deliver an even fuller story. This month we worked …

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Category: Entrepreneurship, Fashion, Strategy

In the feature ‘brands & trends’ we periodically interview the people behind inspiring design/fashion and lifestyle brands about how they build their success, as an inspiration for us and the business we are in and for everyone else in the field. This month Fourteen joined forces with our friends from Los Bangeles, a lifestyle blog …

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Category: Best practices, Branding, Fashion, Strategy

Once in a while when we see good branding/marketing examples, we want to share them as an inspiration for us, clients and readers of our blog. This time we focus on the 10th anniversary campaign of Swedish fashion label Carin Wester. For her anniversary she recently introduced a line with the most popular pieces from previous collections …

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