Category: Best practices, Branding, Brands & trends, Strategy
Last month Daft Punk opened a one week pop-up shop in the Maxfield Gallery in LA. In an exhibition setting people could sniff and experience the Daft Punk lifestyle. As expected it was a huge success with waiting lines and lots of engagement on social. The eclectic duo is best known for their bold and …
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Category: Projects
Since this February we have been working on the growth strategy of lifestyle concept GROOS. GROOS was founded by Tjeerd Hendriks and Joost Prins in 2013. Their main objective is to facilitate local creative talent by offering them a platform to showcase their products (in the GROOS department store) and to provide services to help them grow business wise: …
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Category: Best practices
jan 5
Freedom means the opportunity to be what we never thought we would be. (Daniel J. Boorstin) In March 2014 I started what had always been a dream: my own business and earning a living with doing the things I love. At the end of the calendar year and the start of a new one it’s …
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Category: Entrepreneurship, Fashion, Strategy
In the feature ‘brands & trends’ we periodically interview the people behind inspiring design/fashion and lifestyle brands about how they build their success, as an inspiration for us and the business we are in and for everyone else in the field. This month Fourteen joined forces with our friends from Los Bangeles, a lifestyle blog …
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