Category: Best practices, Branding, Brands & trends, Events, Fashion
Well, sometimes you bump into campaigns that are so inspiring, you just want to write about it. Colette is an inspirational brand to a lot of us in the lifestyle, retail and fashion segment. But honestly, it’s a brand that all B2C brands around the world can learn from. Let me tell you why. Founded in …
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Category: Best practices, Branding, Brands & trends, Strategy
Last month Daft Punk opened a one week pop-up shop in the Maxfield Gallery in LA. In an exhibition setting people could sniff and experience the Daft Punk lifestyle. As expected it was a huge success with waiting lines and lots of engagement on social. The eclectic duo is best known for their bold and …
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Category: Branding, Entrepreneurship, Fashion, Projects, Strategy
aug 1
We all know gsus from back then: the brand was founded in 1993 and reached its peak in 2005 as a successful international fashion label. After that the brand quickly lost in popularity: a common phenomenon in the fashion industry with capricious life cycles. In 2011 the Varova Fashion Group (who also have brands like …
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Category: Projects
In 2015 Fourteen and Los Bangeles were asked to participate in the realization of ‘On the Grid Rotterdam‘ -an initiative by NY based design agency Hyperakt- and to share exceptional places in our neighborhood with the rest of the world. As of this week we are live with our contribution for the Eastside. ‘Excited by all the new places we discovered …
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Category: Best practices, Branding, Entrepreneurship, Fashion, Strategy
In the feature ‘in the spotlight..’ we periodically interview the people behind inspiring brands about how they built their success. As an inspiration for us and others in the field. This month we interviewed Titania Inglis, founder of her self-proclaimed label. She triggers us with her solid and clear vision on creating a successful business with sustainable …
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Category: Projects
jul 30
Currently we are working on the marketing & communications strategy for the new edition of The International Comedy Festival Rotterdam (ICFR). Festival directors Marcel Haug (OEROL, Metropolis Festival and previously Nighttown) and Joost Trines (previously IFFR, Dutch Film Festival and New Horizons) aim to showcase the best of national and international stand-up comedy in one of …
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Category: Best practices
Once in a while when we see good branding/marketing examples, we want to share them as an inspiration for us, our clients and the readers of our blog. This time we focus on an interesting collaboration between a local (Australian) artist and a global denim brand: The Black Math x Wrangler Australia. It definitely is the era …
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Category: Projects
Since this February we have been working on the growth strategy of lifestyle concept GROOS. GROOS was founded by Tjeerd Hendriks and Joost Prins in 2013. Their main objective is to facilitate local creative talent by offering them a platform to showcase their products (in the GROOS department store) and to provide services to help them grow business wise: …
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Category: Entrepreneurship, Fashion, Strategy
In the feature ‘brands & trends’ we periodically interview the people behind inspiring design/fashion and lifestyle brands about how they build their success, as an inspiration for us and for everyone else in the field. Once in a while, we team up with lifestyle blog Los Bangeles, to deliver an even fuller story. This month we worked …
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Category: Branding, Entrepreneurship, Fashion
In the feature ‘In the spotlight…’ we periodically interview the people behind inspiring design/fashion and lifestyle brands about how they built their success. As an inspiration for us and others in the field. This month we interviewed Rasmus Bak, co-founder of Danish fashion label Libertine-Libertine. The brand was established in Copenhagen during the summer of 2009 by …
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