Category: Branding, Entrepreneurship, Fashion, Projects, Strategy

We all know gsus from back then: the brand was founded in 1993 and reached its peak in 2005 as a successful international fashion label. After that the brand quickly lost in popularity: a common phenomenon in the fashion industry with capricious life cycles. In 2011 the Varova Fashion Group (who also have brands like …

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Category: Projects

Currently we are working on the marketing & communications strategy for the new edition of The International Comedy Festival Rotterdam (ICFR). Festival directors¬†Marcel Haug (OEROL, Metropolis Festival and previously Nighttown) and Joost Trines (previously ¬†IFFR, Dutch Film Festival and New Horizons) aim to showcase the best of national and international stand-up comedy in one of …

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