Category: Branding, Entrepreneurship, Fashion, Projects, Strategy
aug 1
We all know gsus from back then: the brand was founded in 1993 and reached its peak in 2005 as a successful international fashion label. After that the brand quickly lost in popularity: a common phenomenon in the fashion industry with capricious life cycles. In 2011 the Varova Fashion Group (who also have brands like …
View Post
Category: Projects
jul 30
Currently we are working on the marketing & communications strategy for the new edition of The International Comedy Festival Rotterdam (ICFR). Festival directors Marcel Haug (OEROL, Metropolis Festival and previously Nighttown) and Joost Trines (previously IFFR, Dutch Film Festival and New Horizons) aim to showcase the best of national and international stand-up comedy in one of …
View Post