Category: Best practices, Branding, Brands & trends, Events, Fashion

Well, sometimes you bump into campaigns that are so inspiring, you just want to write about it. Colette is an inspirational brand to a lot of us in the lifestyle, retail and fashion segment. But honestly, it’s a brand that all B2C brands¬†around the world can learn from. Let me tell you why. Founded in …

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Category: Best practices, Branding, Brands & trends, Strategy

Last month Daft Punk opened a one week pop-up shop in the Maxfield Gallery in LA. In an exhibition setting people could sniff and experience the Daft Punk lifestyle. As expected it was a huge success with waiting lines and lots of engagement on social. The eclectic duo is best known for their bold and …

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