Category: Best practices

Fourteen in 2014

Freedom means the opportunity to be what we never thought we would be. (Daniel J. Boorstin)

In March 2014 I started what had always been a dream: my own business and earning a living with doing the things I love. At the end of the calendar year and the start of a new one it’s time for some reflection.

I always had a strong believe that taking the time to invest in the right foundation is crucial for long term success whatever business you’re in. But when it’s your own venture and heart, that philosophy is not always easy I experienced myself, as impatience is one of my traits and my strongest opponent in this one. I just simply want to fly immediately.

Building the foundation for me meant not only developing the right tools to profile my company (website, business cards), but also involved a lot of networking, seeding and learning by doing. One thing’s for sure, there’s always something new to learn.

In terms of the work and the energy it gave me: it was a blast to work for BIRD and to formulate their marketing strategy. Teaming up with Bluebird network and Wayv for the crowdfunding campaign of accessory label Dutch Basics was inspiring and a great learning experience. And, I started with the introduction strategy for a cutting edge shoe brand together with WOAU, which is expected to launch in 2015. For my blog I talked with a lot of inspiring people who do the most amazing things. To mention a few: London based illustrator Klaus Haapaniemi, Danish fashion label Base Range and Dutch international menswear platform Common Kin.

Thus, it was a period of building, seeding and getting started. It’s certainly not always easy sitting in the driver’s seat. But then again, who said it would be easy. It’s the feeling of limitless freedom and energy that it gives you, that’s priceless.

Let’s see what 2015 will bring for us all, happy new year!

Love Niem

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